Benchmarking competitors: Instagram, TikTok, and Messenger
To identify meaningful ways to improve Snapchat, we analyzed key social platforms: Instagram, Facebook Messenger, and TikTok. Unlike Snapchat's gesture-heavy and often hidden navigation, these industry leaders rely on clear, persistent bottom navigation tabs, predictable feed patterns, and intuitive account management. By examining how competitors structure their core experiences—such as dedicated story feeds and accessible settings—we uncover vital design lessons that make everyday mobile interaction seamless and frictionless.
From competitor analysis to Snapchat redesign
The biggest lesson from competitors is eliminating guessability: adopting predictable persistent navigation, structured story placements, and clear labeling directly informs our proposed revised Snapchat experience.