About the Snapchat UX evaluation project
Driven by daily app usage and academic research in Boston, Massachusetts, this project explores how deliberate user experience design can transform complex mobile interfaces into effortless daily interactions.
From daily user to UX researcher
Using Snapchat daily revealed both the magic and the friction of the platform. What started as casual observation grew into a dedicated academic case study focused on uncovering usability bottlenecks and evaluating how navigation affects regular users.
Rooted in real user interviews
Rather than relying solely on assumptions, this audit grounded its findings in in-depth user interviews. By listening closely to genuine user frustrations, patterns emerged around cognitive overload, feature discoverability, and navigation hurdles.
Championing simplicity over complexity
The core objective of the recommendations is clear: prioritize simplicity over complexity. Through thoughtful redesigns and streamlined user flows, the proposals demonstrate how Snapchat can retain its playful identity while reducing user friction.
"Simplicity is not the lack of clutter, that's a consequence of simplicity. Simplicity somehow essentially describes the purpose and place of an experience."
Core design principle behind the Snapchat UX project